Sharing stories helps leaders stand out, cut through the noise, and be truly heard.

We teach leaders and sellers to inspire people with business stories, helping them find and tell stories with confidence and impact.

And we’ve been doing it globally for over 20 years. It’s the only thing we do.

It all started in 2004 with a fresh approach to business story training—and people loved it. Today, we deliver our story programs in 28 countries and 11 languages, both virtually and in person, helping companies connect and inspire like never before.
 
Let’s find you a story  Get our Newsletter

The top four ways in which we can help your business:

Do your leaders inspire and engage your employees?

STORY-POWERED LEADERSHIP

 

 

Do your sales folk go beyond features and functions, and help customers feel the impact you’re offering?

STORY-POWERED SALES

Do your people understand and care about your strategy?

STORY-POWERED STRATEGY

 

 

Do people understand your data insights, and do these insights inspire decision-makers to act?

STORY-POWERED DATA

OUR CLIENTS INCLUDE:

Nokia logo

WHAT PEOPLE ARE SAYING ABOUT OUR STORY PROGRAMS:

“As one of the world’s best gaming companies, Electronic Arts is a story business. So it’s vital that our top leaders have the oral story skills to engage and inspire our people.
Anecdote’s Story-Powered Leadership program blew us away. It’s practical, engaging, and most importantly, it works. Our leaders were applying their new-found story skills right away, with immediate impact.”
—Andy Billings, Electronic Arts
“For someone who has been in sales for over 25 years, it was extremely useful to revisit effective storytelling, as we all pick up bad habits along the way. This course was a great refresher on storytelling structure.”
—Helen Barrow, Dius
“Anecdote helped Ricoh build strategy story and broader story skills for our leaders and sellers, and the impact has been outstanding. Every day I’m hearing stories now, in internal transformation meetings and in customer presentations. It’s helping Ricoh achieve strategic coherence. We’re going through massive disruption and transformation, yet we remain aligned from the top to the bottom around our purpose, ‘to improve work-life’. Managers understanding and intentionally using the power of storytelling is a big part of that.”
—Andy Berry, Ricoh
“Taking Anecdote’s Story Coaching training was actually life-altering. While it was something I did to improve a presentation I needed to make, it changed how I communicated on a daily basis. The tools gained, when applied, are a bit like a secret superhero power. If you want to have more influence, respect and impact, then Anecdote have the process for making it happen.”
—Bonnie Leedy, School Webmasters
“As part of an 11-day senior academic leadership development program in 2019, we brought in Anecdote to facilitate a session on storytelling. They truly went above and beyond to deliver a user-friendly, relevant and impactful session. At the conclusion of the program, every single group used Anecdote’s storytelling structure while presenting business cases to an executive panel, which resulted in some highly influential pitches. Later, many leaders told me that they’d adopted storytelling not only with their staff but also with their students, enabling them to be better educators by delivering more engaging and meaningful lectures.”
—Christina Kolar, Deakin University

We deliver our programs across 28 countries in 11 languages through our Global Partner Network.

 

THE LATEST FROM OUR BLOG:

How Noticing Turns Experiences Into Memories

Posted by  Shawn Callahan —November 12, 2025
Filed in Business storytelling
When people come to our storytelling training, they often say they don’t have any stories to tell. Of course, we know they do. They just …
Read More

James Acaster storytelling

Posted by  Shawn Callahan —September 25, 2025
Filed in Business storytelling
Please watch the 3-minute story below before reading my post. I was listening to James Acaster tell this story about his old band, Pindrop and …
Read More

Do Engineers Tell Stories?

Posted by  Shawn Callahan —September 19, 2025
Filed in Business storytelling
Do engineers tell fewer stories than creative types? Yesterday, at an online session I ran for 350 people at a large telco, someone asked me: …
Read More

Stop Saying Too Much: A Better Way to Present Strategy

Posted by  Shawn Callahan —September 5, 2025
Filed in Business storytelling, Strategy
Have you ever heard a presentation and an hour later struggled to describe what was said? The problem is usually that presenters try to say …
Read More