Corporate blogging – useful paper from Intelliseek and Edeman
Andrew and I are helping an Australian professional services firm introduce blogging. As part of the business case we’ve been searching for examples of other Australian companies who are blogging but to no avail—any help here would be greatly appreciated. In my search, however, I came across this paper by Edeman (communications firm-I think that means advertising agency) and Intelliseek (market intelligence). It’s an excellent resource for anyone proposing a corporate blogging initiative.
[thanks to NevOn for the link]
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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I just discovered that a major multinational company has started looking at internal blogs. I’ll bet there are Australian companies who are checking them out as well, you just need to be listening to the right conversations at the right time.
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