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Years
How Customer Experience Brought Millions To A Barbecue Brand
“Be Curious not Judgmental” – Ted Lasso “Luck Is What Happens When Preparation Meets Opportunity” – Seneca Imagine a world where the familiar barbecue sizzle …
Read MoreShawn’s book recommendations for 2023
I joined a book club this year and rediscovered my love for fiction. Probably because of that, I’ve been giving serious thought about the book …
Read MoreRaise the stakes
Filed in Business storytelling, Communication, Corporate Storytelling
Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.
Read MoreNiche groups love niche stories
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …
Read MoreCountering disinformation
During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …
Read MoreA good story surprises us
I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …
Read MoreStories to tell to support the ‘Yes’ vote
Stories help people change their minds because it is a pull rather than a push strategy in communication. When you share your opinion, you are …
Read MoreWhen to use a story to structure an entire presentation
Filed in Business storytelling, Communication, Corporate Storytelling
Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.
Read MoreStories beget stories
I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …
Read MoreUnderstanding why people really quit
Lately, I’ve been teaching people data storytelling. One of the common issues people want to tackle with data stories is the rise in resignations. Interestingly, …
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