Read this today and thought, right on! (is that too Tom Peters?)
Senator Bill Bradley defines a movement as having three elements:
1. A narrative that tells a story about who we are and the future we are trying to build
2. A connection between and among the leader and the tribe
3. Something to do—the fewer limits, the better
Too often organisations fail to do anything but the third.
From Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 26. ISBN 1-59184-233-6.