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Strategic stories - tackling the anti-stories

Posted by Mark Schenk - 19/10/11
Filed in Business storytelling, Strategic clarity.

We have been helping organisations transform their Image 4 strategies into concrete and memorable narratives for quite a few years now. In every organisation we've worked with - no exceptions - there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough to significantly undermine the extent to which the strategy will be believed and acted on. These anti-stories need to be identified and tackled.

We've noticed a few patterns; about the nature of these 'anti-stories' and what seems to work in tackling them. Kevin and I have attempted to capture what we have learned about tackling anti-stories in a new article that you can access here

We love to hear about any anti-stories in your organisation and if you tackled them, how did you do it and what happened?

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