Archive for June, 2011
Article: How to make your strategy stick with a strategic story
“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs …
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The problem with ‘motivational speakers’
So called ‘motivational speakers’ don’t motivate people to change behaviour. Throughout my career I have been involved in organising, planning and developing a huge number …
Read MoreStorytelling in business: how to use analogies from popular movies
An effective tactic for storytelling in business situations is to tell a story from a movie as an analogy. Just pick a film scene that …
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The power of subtle stories
Sunday mornings is a favourite time of the week for me. I get up early and go walking with my friend Darren Woolley. The conversation …
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