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Persuasion, facts, stories and the law

Posted by Mark Schenk - 18/07/09
Filed in Business storytelling.

Court cases are decided on the basis of the facts and evidence presented. Or are they?

I have long believed that court cases are essentially a battle of stories, and whoever tells the most plausible and persuasive story wins. This article might change your mind as well: The Arsenal of Persuasion: Make your closing argument a really good story. The article has some great examples of the persuasive power of stories.

Thanks to Stephanie West Allen for the link via the WorkingStories list.

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