« Stories and video how-to guides—screencasting Salesforce.com | Main | London public workshops in June »
| 13/05/09 | | How to be memorable and inspire action at work by telling stories |
Thanks to all my Twitter friends who helped me refine this article. It was a fun process that reinforces for me the strength of social computing approaches for collaboration.
The main purpose of this whitepaper is to introduce senior leaders to the idea of business storytelling and demonstrate its importance, especially in the increasingly complex and unpredictable world we live in. It also provides some approaches to how you find and recount your experiences in a business context.
I encourage you to send a copy to your CEO, or better still your CFO and CIO, and help them realise that people only remember what they feel and despite the painful sounding name, people don't feel bullet points.
Email this entry to a friend
View the Technorati Link Cosmos for this entry
Trackback Pings
TrackBack URL for this entry:
http://www.anecdote.com.au/cgi-bin/mt-tback.cgi/1030
Comments
Great topic. Nice paper. A lot of truth!
There isn't anything quite like good storytelling to make a point--and to be truly memorable.
A little narrative action can be transformative. It really connects with people!
Posted by: Terri Rains at July 3, 2009 6:06 PM