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Thanks to all my Twitter friends who helped me refine this article. It was a fun process that reinforces for me the strength of social computing approaches for collaboration.
The main purpose of this whitepaper is to introduce senior leaders to the idea of business storytelling and demonstrate its importance, especially in the increasingly complex and unpredictable world we live in. It also provides some approaches to how you find and recount your experiences in a business context.
I encourage you to send a copy to your CEO, or better still your CFO and CIO, and help them realise that people only remember what they feel and despite the painful sounding name, people don't feel bullet points.
Comments
Great topic. Nice paper. A lot of truth!
There isn't anything quite like good storytelling to make a point--and to be truly memorable.
A little narrative action can be transformative. It really connects with people!
Posted by: Terri Rains at July 3, 2009 6:06 PM
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