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Creating stories

Posted by Shawn Callahan - 10/05/09
Filed in Anecdotes, Business storytelling.

My friend Terrence Gargiulo and I were chatting last week about the role storytelling plays for leaders and we agreed that the leadership-storytelling triple-threat was the ability to elicit stories, tell stories and trigger stories. When we say trigger stories we mean that a leader does something that's remarkable so people tell the story of what happened. So on this theme I was tickled pink to receive this video from Victoria Ward. A terrific example of a leader triggering stories.

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