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I’m reading John Medina’s Brain Rules and thoroughly enjoying it. Here’s a snippet illustrating his humorous style while making an important point. Any learning environment …

Marketing folk confuse me sometimes. For example, they talk about brand stories yet they forget the story bit. For example, if you Google the phrase …

The world’s been carefully watching Obama vs McCain. It’s interesting to see how the media are comparing their stories: Obama’s parents’ American dream, McCain’s journey …

“The best way to persuade people is with your ears – by listening to them.” Dean Rusk listening, persuasion

One of our clients is a large engineering firm (perhaps Australia’s largest) and I’ve been working with them over that last 12 months helping to …

I spent a fair bit of Thursday at the Melcrum Strategic Communications Summit in Sydney, where one of our clients was presenting on the use …

In case there are still people out there who believe we act as rational decision makers, take this scenario. You’re in a shop to buy …

Our new workshop now has a new name. We’re calling it Putting Stories to Work: Delivering meaningful Change and Engagement What managers need today is …

A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create …

Tell stories to hear stories Listen to stories to remember your stories Mark and I penned these observations while developing our course on storytelling. The …