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Here's a piece in the Sydney Morning Herald making the case for storytelling as a key factor in Kevin Rudd's success.

Kevin Rudd's campaign was successful in crafting such a narrative. First, he got the audience's attention because he was new. This allowed him to play the future card and frame the Coalition as backward-looking. He went on the front foot and used climate change and broadband to champion his future credentials.

Thanks to Seth Kahan for the pointer.

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