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On a recent flight to Sydney, I was flicking through the Virgin Blue in-flight magazine 'Voyeur' and came across an interesting article about the ABC-TV series South Side Story, a documentary on the turnaround of the South Sydney Rabbitohs - an organisation that has seen its fair share of turmoil in recent years. Here's a quote that particularly stood out ...
"The major challenge was how do we get people to think only about what they can achieve in the future, as opposed to what they have witnessed in the past? ... That's why we've been getting players to share their stories and to build an ethos between them."
This is an interesting real-world example of how an organisation is using narrative to transform their flagging team into a high-performance organisation. It'll be interesting to watch their progress and see if it translates into both on-field and off-field success.
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