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| 31/08/07 | | “Yellow Pages” is a registered trademark of Telstra |
Just a warning to everyone out there who is using the term “Yellow Pages” to describe the people directories you might develop to implement knowledge management. Today I received this letter from Telstra's lawyers telling me that I have probably unintentionally infringed their trademark and I must remove the reference from one of our whitepapers. I will make the changes they request, as it is not a biggie, but you should be aware if you are using this terminology that you might have Telstra's lawyers knocking at your door.
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Comments
How totally idiotic. Have blogged this.
Posted by: Patrick Lambe at August 31, 2007 5:30 PM
Given that it was simply used as a generic term, I agree with Patrick. Cannot see how this damages the brand or its goodwill, quite the opposite. Total overkill on the part of Telstra.
Posted by: Robyn at August 31, 2007 10:20 PM
Bullies.
Posted by: Cory Banks at September 3, 2007 9:25 AM
Was the letter prefaced with "Not happy, Shawn !"
Posted by: Frank Connolly at September 5, 2007 8:03 PM
Thanks for this - I've linked to it from my PSL blog to remind us in the UK too.
Posted by: Ruth Pedley at September 6, 2007 12:03 AM
Well,
I'm working on a Russian "Yellow Pages", but my lawyer strongly advised me to use a different term, so I'm religated to "Russian Business Directory". BTW, people looking for those listings are still using the term "Russian Yellow Pages", and I can still see a lot of directories using it...
Regards
Yuriy
Posted by: eYarmarka.com at July 29, 2008 8:48 AM