Anecdote: When quantitative analysis just wont cut it

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When quantitative analysis just wont cut it

Posted by Shawn Callahan - 18/08/07
Filed in Business storytelling.

I read Bob Sutton and Jeff Pfeffer's book, Hard Facts: Dangerous Half-thruths & Total Nonsense, and I was concerned managers would think that you could only make decisions based on data and analysis.

So I was delighted to see this post from Bob Sutton setting out three times when data and analysis wont help.

When you don’t know what to count
When you can count it, but it doesn’t stick
When What You Can Count Doesn’t Count

I recommend you read Bob's post. He elaborates on each point and mentions the importance of ethnographic approaches, storytelling, images, and tells some good stories too.

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