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Putting stories to work
Posted by Shawn Callahan - 20/02/07
Filed in Strategic clarity.
Filed in Strategic clarity.
Over the last few months we’ve talked about the importance of having a short phrase or mantra to help everyone in an organisation implement the company’s strategy (here and here). At Anecdote we’ve had a few catch phrases over our relatively short life and we’ve never been totally happy with any of them. Here’s the chronology:
- complexity – narrative – knowledge
- narrative – narrative – narrative
- insight and empowerment
- learning and change
After reading Made to Stick we realised the problem. Each attempt was abstract and passive and the phrases didn’t really give us any indication about how to act nor tell our clients what we were all about. So here is our new tag line: Putting stories to work
Let us know what you think.
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Comments
I think it's great! It makes it very clear what you are about.
Posted by: Tina Kreminski at February 20, 2007 9:40 AM
I like it! Why did you not go with "putting narrative to work?
Posted by: Patrick Lambe at February 20, 2007 1:13 PM
Hi Patrick, I think the word 'narrative' is quite foreign to many of our clients but everyone knows what a story is (or do they?).
Posted by: Shawn Callahan at February 20, 2007 6:06 PM
I too think its good... also makes one think a bit.
- stories help us work better
- so how do we get the stories to get us to work better
- get the stories to work!
- put the stories to work.
but you could also have gone with
'applying stories at work' or 'telling business stories' (multiple meaning)
Posted by: srini at February 20, 2007 8:07 PM
i forgot to point out a typo: He's the Chronology is o Here's! :)
Posted by: srini at February 20, 2007 8:27 PM
I like your thinking Srini and thanks for pointing out the typo.
Posted by: Shawn Callahan at February 21, 2007 6:23 AM
Like it. Abstracts work to make people think, but concrete works when you want them to understand without too much headspace.
And active verbs - you mean you actually DO things!
Posted by: Tony Quinlan at February 22, 2007 4:08 AM
Thanks Tony. DOing things is so much fun!
Posted by: Shawn Callahan at February 23, 2007 7:35 AM
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