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30/10/06 |

Social network perspective of knowledge-retention strategies

By Shawn. Filed in Knowledge, Social networks.

Salvatore Parise, Rob Cross and Tom Davenport have teamed up to write an article for Sloan Management Review titled: Strategies for Preventing a Knowledge-Loss Crisis. It’s a description of how Organisational Network Analysis can be used to identify people who would be sorely missed if they left the organisation. They focus on three social network roles: central connectors, brokers and peripheral players. Here’s a summary, from the paper, describing the knowledge-loss risks and possible actions for each of the three network roles.

Central Connector

Knowledge-Loss Risks

  • Technical expertise and organizational memory as well as a set of relationships that help many others get information or other resources to do their work.
  • Experiential knowledge and reputation that enable rapid onboarding of new employees

Actions

  • Use personal network profiles in career development and onboarding practices to create network redundancies systematically where departures might dramatically fragment a network.
  • Reallocate information access and decision rights to ensure that one point does not become too vulnerable in the network.
  • Have central connectors lead communities of practice as a means of creating connections around them.
  • Require central connectors to help newcomers get acclimated through strategic introductions, “shadowing,” mentoring and joint projects.

Broker

Knowledge-Loss Risks

  • Broad knowledge of how the organization operates and ability to reconize opportunities that require integration or disparate expertise.
  • Ability to mobilize and coordinate efforts of disparate groups to pursue those opportunities.

Actions

  • Identify and develop brokers through staffing and rotation across division, geographic and expertise groups.
  • Assign brokers strategically where information gaps exist or where ideas can move from concept to action.
  • Give brokers preauthorized decision limits to tap into network resources. Allow them to experiment to obtain real-time information.

Peripheral Player

Knowledge-Loss Risks

  • Niche (and often marginalized) expertise or early-adopter ideas that have the potential to reshape offerings or operations.
  • Set of external relationships built on trust and familiarity.

Actions

  • Ensure relevant peripheral people agree visible and engaged, for example, by encouraging their hosting of “lunch-and-learns” and webcasts.
  • Invite external partners to conduct workshops and attend meetings to broaden the network.
  • Reward employees for bringing external ideas and connections into the organization.

Parise, Salvatore, Rob Cross, and Thomas H. Davenport. 2006. Strategies for Preventing a Knowledge-Loss Crisis. MIT Sloan Management Review 47 (4):31-38.

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