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Eight Rules to Brilliant Brainstorming
Posted by Shawn Callahan - 16/09/06
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Andrew Hargadon and Bob Sutton did some research on brainstorming in the 90’s that has been written up in BusinessWeek recently. Bob says it’s a good representation of their work. For each heading I’ve included here there is a paragraph of detail in the BusinessWeek article.
- Use brainstorming to combine and extend ideas, not just harvest them
- Don’t bother if people live in fear
- Do individual brainstorming before and after group sessions
- Brainstorming sessions are worthless unless ideas lead to action
- Brainstorming requires skill and experience both to do—and especially—to facilitate
- Brainstorming requires skill and experience both to do—and especially—to facilitate
- Brainstorming sessions can be used for more than just generating ideas
- Follow the rules, or don’t call it a brainstorm
The other article BusinessWeek ran is called The Truth about Brainstorming. Bob Sutton has a go at most academic research on brainstorming suggesting that it rarely reflects what really happens in the workplace and the idea that individual brainstorming if more effective that group efforts is nonsense.
[via Bob Sutton]
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