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I like this quote from Steve:

“The choice for leaders in business and organizations is not whether to be involved in storytelling—they can hardly do otherwise—but rather whether to use storytelling unwittingly and clumsily—or intelligently and skillfully.” (xvi)

Denning, S. 2005. The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. San Francisco: Jossey-Bass.

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