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Learning retention rates appear to be a hoax

Posted by Shawn Callahan - 21/06/06
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Yesterday I posted a pyramid diagram purporting to be the learning retention rates for a range of information presentation approaches. Harold Jarche rightly ask the simple question: Any idea if this is based on sound science? I started to look and found a range of anomalies and then discovered this article describing the illustration and associated percentages as a hoax that’s been perpetuated since the ‘60s.

I apologise for passing this information on. I need to be more skeptical of the information I discover.

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