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| 25/03/06 | | Lessons from MySpace on getting communities established |
Aber Whitcomb, CTO for MySpace, revealed to Robert Scoble some of the secrets behind MySpace’s popularity. They sound similar to the advise one might give to anyone starting a community of practice.
- They made sure influentials in Hollywood (stars, bands) were among the first users.
- They listen to their users and add features frequently (usually noticeable new features every week).
- They let the users tell them what to do. He mentioned that other services, like Friendster, tried to tell their users what not to do.
- When MySpace visitors first log on they already had a friend: the founder Tom. That was in contrast to other services where you had to work to find your first friend. His page also gave you a template to get started.
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