« The problem with strategic planning | Main | Using social networks analysis to show impact »
| 7/10/05 | | The Importance of Content |
The topic at a meeting this morning was the design concept for a web-based ‘clearinghouse’. I mentioned the risks of taking a ‘Field of Dreams’ approach – “if we build it they will come”, and the importance of having relevant content that users can easily find and use. I also mentioned that having the best technology available isn’t worth a cracker if people either don’t use it, or if we train them not to use it by having them go there and they don’t find anything relevant or useful. Thinking that this was merely pointing out the blindingly obvious, I was surprised when the design consultant asked if I could be quoted on that…..
Send this entry to:
Email this entry to a friend
View the Technorati Link Cosmos for this entry
Trackback Pings
TrackBack URL for this entry:
http://www.anecdote.com.au/cgi-bin/mt-tback.cgi/164