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| 12/10/05 | | Corporate blogging - useful paper from Intelliseek and Edeman |
Andrew and I are helping an Australian professional services firm introduce blogging. As part of the business case we’ve been searching for examples of other Australian companies who are blogging but to no avail—any help here would be greatly appreciated. In my search, however, I came across this paper by Edeman (communications firm-I think that means advertising agency) and Intelliseek (market intelligence). It’s an excellent resource for anyone proposing a corporate blogging initiative.
[thanks to NevOn for the link]
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Listed below are links to weblogs that reference Corporate blogging - useful paper from Intelliseek and Edeman:
» Corporate Blogging Paper from Johnnie Moore's Weblog
Shawn Callahan points to Edeleman and Intelliseek's paper on Corporate Blogging, which does a pretty good job of making the case to corporates.... [Read More]
Tracked on October 21, 2005 12:04 AM
» Corporate blogging from Dom Pannell's Blog
Many thanks to Johnnie Moore for drawing my attention to Shawn Callahan's mention of a new report by Edelman and Intelliseek on Employee Blogging. It's fairly comprehensive and as well as making a strong case for companies to consider entering... [Read More]
Tracked on October 21, 2005 3:01 AM
Comments
I just discovered that a major multinational company has started looking at internal blogs. I'll bet there are Australian companies who are checking them out as well, you just need to be listening to the right conversations at the right time.
Posted by: jackvinson ![[TypeKey Profile Page]](http://www.anecdote.com.au/nav-commenters.gif)
at October 13, 2005 1:04 PM